Sustainability is no longer a fringe issues. The fastest growing segment of the energy sector is wind power, in the travel industry, its eco-tourism; in the investment community, it’s socially responsible investments; in agriculture, it’s organic farming.
However it is defined, it is becoming clear that sustainability has a tangible bottom line impact on today’s businesses and sustainability initiatives constantly reveal new sources of competitive advantage to their champions. More and more these initiatives are having a defining impact on how businesses think, act, manage and compete.