As Google Analytics undergoes a significant transformation with the introduction of GA4 this July, it is crucial for warehouse marketers to understand these new features and functionalities. In this webinar, warehouse marketing experts of IWLA’s Warehouse Marketing Special Interest Group (SIG) will provide their insights, guidance, and predictions on what the migration to GA4 will look like. Learn how to adapt your measurement and reporting strategies with this engaging webinar and unlock the full potential of GA4 for your business.
